Once your business plan has been drafted, you should carefully review its presentation. Nobody wants to read a business plan that looks like it was written by a five year old. It is important that your business plan conveys a professional, yet subtle image.
* Once the plan has been finalized, it is important that you inspect for proper grammar and put it through a spell check.
* Choose easy to read fonts and sizes. Some of the more common choices are Times New Roman in 11 or Arial in 10.
* Don't be afraid to use some color, just don't go overboard by choosing colors that are too flashy.
* Print on only one side of a page.
* For easy reference, include page numbers and a table of contents.
* Add an appealing cover page that includes an image of your product or service, your business logo, the title of the document and contact information.
* If the plan is longer than 35 or 40 pages, consider dividing it into two or three volumes, if necessary.
* When binding your business plan, check to make sure that all pages can be turned easily and that once turned, they lie flat.
As a final tip, present your plan to a few trusted advisors or business associates for a review. Smile and use their suggestions or criticism as a way to improve upon your plan.
Final note: Financials often do not format well because of the volume of information. I generally include condensed financials and occasionally limited detail pages where necessary. I always have a soft copy of the financials with me at all times if there is a lot of detail that drives the summaries. That way the number crunchers can have a copy to tear apart if they want to. A word of caution though, don't give all the info out unless you are confident the investor is serious. If not, then they don't need more than what I printed.
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