It is probably wise to prepare a section-by-section outline before starting to research and write your actual plan. Once you create your outline, the planning process can be conducted on an organized manner. However, since no two business plans are alike, no two outlines will be alike either. As a reference point, here is a basic outline to get you started:

(1) Cover Page

(2) Statement of Confidentiality

(3) Table of Contents

(4) Executive Summary

(5) Operational Plan

(6) Marketing Plan

(7) Financial Plan

(8) Supporting Documents/Appendices

For convenience purposes, your plan should be divided into two sections: (1) the Executive Summary (a summary of the full, more detailed business plan) and (2) the detailed plan. The Executive Summary should be no more than three pages in length, while the detailed plan may be as many as 50 pages or more � depending on who will be reading it.

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