This answer is an excerpt from a MarketingProfs.com article by Kimberly L. McCall that you can read in its entirety here.


As with all good marketing initiatives, marvelous execution is the result of exceptional planning. Making your way through the brochure process, the following guidelines will help you stay on course, on budget and on message:

Pull together a brainstorming session with all key people, including your designer, writer, photographer, project coordinator, and the top dog who will ultimately green light the project. It's important to have decision makers involved right from the get go-it can avoid very costly rewrites and redesigns down the road.

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