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When do you utilize reactive crisis management What role does PR play in reactive crisis management? A D V E R T I S E M E N T Search FAQs:

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1. Reactive, meaning, "to trigger reaction" is used in the preparation of an organization for the unwelcome or the unexpected. Reactive Crisis Management is exercised by corporations after an incident that can damage their reputation of it occurs. PR plays a crucial role in such situations because it is the communication link between the company's management, employees, the media, government agencies, and legal entities; it is all done by the Public Relations Personnel. The performance of PR during such situations can mean the salvation or the demise of a corporation. © OneStopFAQs.com A D V E R T I S E M E N T

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